This American Life: Origin Story

Famed MADMAN Julian Koenig to his son John: "If you don't find something you want to do and really work at it you'll end up like me. A writer of short sentences."








From NPR's (http://www.npr.org) This American Life podcast: Origin Story (episode 393). Great story about legendary copywriter Julian Koenig and his fight to gain recognition for his work. Julian wrote the famous Volkswagen Think Small and Timex Takes a Licking and Keeps On Ticking ads and he created Earth Day.

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