The Real Rosie Riviter

Geraldine Hoff Doyle, was a 17 years (in 1942) while she was working at the American Broach & Machine Co. when a photographer snapped a pic of her on the job. That image used by J. Howard Miller for the now iconic ‘We Can Do It!’ poster, released during World War II. Because the “We Can Do It!” poster was created for an internal Westinghouse project, it did not become widely known until the 1980s, when it began to be used by advocates of women’s equality in the workplace. Doyle did not know she may have been the model for “We Can Do It!” until 1984, when she came across an article in Modern Maturity magazine which linked a photo of her to the poster, which she had not seen before. 

Geraldine Hoff Doyle (July 31, 1924 – December 26, 2010)

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