ken atchity door to door: January 2012

THE DEVIL IN THE DETAILS [via Steven Kates]

Try and guess what this commercial is for … BEFORE it ends …

Dirt Devil-The Exorcist from MrPrice2U on Vimeo.

Useful Graphs

Unusual and Wonderous Places [via Nina Reznick]

Jeff Rivera Interviews Producer Morris Ruskin for Author Learning Center

Producer of over forty five films Morris Ruskin has made Shoreline Entertainment the go-to company for film sales. From Glengarry Glen Ross to The Maid, Ruskin has built a reputation for not only being a producer who can get films made under budget but also one of the most accessible executives in the industry.

Jeff Rivera sits down with Ruskin in the Rogers & Cowan offices to discuss his latest animated 3D film called The Living Corpse.

In their video interview, Ruskin tells with Rivera what it took to pull this film together over the course of four years.

E-Newsletter - January 2012

For the cost of one yoga class, you can change a life.

Holiday Special E Letter

Happy New Year!

SUCCESS STORY: Thanks to your continued support, YGB has increased our fund recipients to 81 people for 2012, 35 mothers and 46 children.

With an extremely successful year in 2011, YGB now funds additional four children and one mother at Deenbandhu Trust Home, Karnataka. At NISHTHA in West Bengal, we were able to add 11 mothers and their 11 daughters to the 22 morhters and 22 daughters we already support. YGB's goal is to commit our funding to individuals, for 5 years so that they can make fundamental changes to their lives and build sustainable livelihoods through education and economic empowerment.

Some of the new YGB fund recipients:
Deenabandhu Trust Home, Karnataka, South India

Yoga Flex Flyer

Ten years old Poornima came to Deenabandhu Trust Home last May, when her aunt could no longer financially care for her. Poornima's father deserted her mother and children, after her mother became mentally ill. Despite of this, Poornima is a sweet girl with a beautiful smile. She enjoys helping others especially with writing and reading. She is the first to pick up a broom if a room is dirty.

Yoga Flex Flyer

Latha is a sensitive, sweet four year old girl who came to Deenabandhu last May. When Latha was a new born, her alcoholic father died. While living in poverty, Latha and her mother were rescued by Shaktidhama Women's Shelter. Eventually, her mother requested care from Deenabandhu which they now receive.
NISHTHA: Tripuranagar Village, West Bengal

Ninety per cent of the first 22 mothers who received micro loans from YGB in 2011 have repaid their loans and will receive a second cycle of loans in 2012. Before receiving funds fromYGB, only 50% of them had paid work. Now 95% are earning an income with a 77% increase of income. This success enabled us to fund an additional 11 mothers and 11 daughters in this same village, Without funding to secure education, here in this remote village of West Bengal, daughters are forced to marry at an age as young as 13. NISHTHA continues to provide necessary guidance and vocational training for mothers to start their income earning work with micro loans. Their daughters are provided with personal educational counseling as well as workshops on health and gender issues.

YGB is delighted to work with these two NGOs in India who continue to send us regular reports with current status and photos of our fund recipients.
YGB Global Calendar 2012 is still available for online purchase!!

Yoga Gives Back's first global calendar appreciates and celebrates YGB's global yoga community. Included in the calendar are photos from our first successful global fundraiser, "Thank You Mother India." Over 750 people in 10 countries took part, and other events that were held throughout the world. Additionally, each month features portraits of women and girls from our partner organizations in India who are direct recipients of YGB funds.
You can make a change, one calendar at a time.

Press!

ABC Chicago News feature YGB: 5:00pm, Thursday, Dec 29, 2011 A great piece produced by Sylvia L. Jones, at WLS-TV ABC 7 CHICAGO, with an interview of YGB rep Chelsea Mack. The special donation class by Colleen Rose at Yoga 360 was also covered. Thank you everyone!!!

Exciting News!

YGB is excited to have two new global representatives: One from the Netherlands and one from Brazil. Read more about our dedicated global team here.

Janneke Verburg-Wiersma, the Netherlands
"I've been in India many times and I love the country, but the poverty over there has made a big impact on me. It's really hard for us Westerners to imagine that you just don't have any resources or ways to make something of your life. I really believe in micro financing as a way to provide the necessary resources to people who need it, to enable them to change their lives. So I'm really excited that we can make a difference by getting the yoga community together (worldwide!) and we can start giving back! "

Cacau Peres: Sao Paulo, Brazil
“I think Seva is one of the best ways we have to show our love and compassion towards others. Yoga Gives Back is a wonderful opportunity to do Seva and show our gratitude for Yoga.”

Write to us (info@yogagivesback.org) if you would like to join the YGB team in your area!!!

Upcoming Events!

Movie Night Series @ Rising Spirit Yoga, Wells River, Vermont

January 27, 2012, 7:30 PM; Rising Spirit Yoga is hosting three special "Movie Night at the Studio" series to benefit YGB!

Cost: $5-$10 Suggested Donation

YOGAWOMAN : Yoga was brought to the West from India by a lineage of male teachers. Now there's a generation of women who are leading the way.
February 24th: "YERT" 50 States. 1 Year. Zero Garbage?
March 23rd: "ENLIGHTEN UP! "A Skeptic's Journey into the World of Yoga

Special Donation Class@Laguna Yoga Shala, Laguna Beach, California

January 29, 2012, Sunday, 9-10:30am; Itay Dollinger is teaching this special donation Ashtanga Led Class, organized by Neemu Murthy. YGB presentation and refreshments to follow.

Thank you for this event!

New Year's Special Class@ Infuse Yoga, Chicago

January 1, 2012, 11:00 AM; By popular request, ring in 2012 with this dynamic class for all levels led by Meredith Wroblewski! In order to hold the appropriate space both physically and energetically, reservations are required. You are welcome to stay for brunch immediately following the class. A portion of the proceeds will benefit Yoga Gives Back!

Class is $18 drop in ($20 with mat). Brunch is $5-$15 suggested cash donation.

*Check www.yogagivesback.org for more upcoming events and details.

Thank you for your support, which is making a difference one event at a time!!

IN THIS ISSUE

SUCCESS STORY

PRESS

EXCITING NEWS

UPCOMING EVENTS

FOLLOW

Follow Yoga Gives Back on Twitter, Facebook, and YouTube!

JOIN

DONATION

Your donation helps Yoga Gives Back's campaign to alleviate poverty in India. To make a donation, click the link below.

Yoga Gives Back is a 501(c)(3) Non-Profit Organization.

Questions, comments, want to get involved?
Email info@yogagivesback.org.

www.yogagivesback.org

Being Responsible [via Alex Cord]

Happy New Year!

As many of you know, I do like a good Scotch on the rocks.

Well, as the holiday spirit(s) will be flowing over the festivities I
thought I would share this with you all in the interest of acting responsibly.

Specifically, I would like to share an experience about drinking and driving.

Last night, I was out for a few drinks with some friends and had a few
too many Scotches. Knowing full well I may have
been slightly over the limit, I did something I've never done before -
I took a bus home. .!!

I arrived home safely and without incident, which was a real surprise,
as I have never driven a bus before and am not even sure where I got it..!!

FINGERS ON THE KEYS LISTENERS AT THE KEYHOLE [via Nina Reznick]

An Android app developer has published what he says is conclusive proof that millions of smartphones are secretly monitoring the key presses, geographic locations, and received messages of its users.

The video was posted four days after Carrier IQ withdrew legal threats against Eckhart for calling its software a “rootkit.” The Connecticut-based programmer said the characterization is accurate because the software is designed to obscure its presence by bypassing typical operating-system functions.

2012

Yoga Gives Back

Written by Kayoko Mitsumatsu

From Posture To Power: Microcredit Changes Lives On Both Sides of the Ocean

We can talk about making change. But affecting real change in the world comes from impacting the lives of individuals. It comes from empowering people to be independent and able to make a living on their own while at the same time being fully integrated in our interdependent global community. Sometimes it takes something that seems to be radical to make this change, but these shifts can be deceptively small. They can be even as small (or as large) as the cost of a Los Angeles Yoga class.

How could this be? In the practice of microcredit, lending seemingly small amounts of money to small-scale entrepreneurs allows them to succeed and change their circumstances. This is the fundamental basis of microcredit’s transformative power; it’s a revolutionary concept in finance. This practice shifts the emphasis from financial transactions being focused only about large loans and large scale businesses, which are out of reach of many one-person operations, institutions and organizations – to lending practices that actually make a positive difference in a person’s life. Microcredit practices based on social justice and empowerment operate through a combination of small-scale loans based on trust and community support, with structured repayment plans and programs that encourage savings. In these situations, people actually have the opportunity to solidify long-term change in their lives.

Dr. Muhammad Yunus and the Yoga Gives Back Team: Joel Bender, Leslie Hendry, Dr. Muhammad Yunus and Kayoko Mitsumatsu (left-right)

In 2006, economist Dr. Muhammad Yunus and the institution he founded, the Grameen Bank, were awarded the Nobel Peace Prize. This award was in recognition of their revolutionary efforts to create this micro-credit model, support sustainable economic practices, and provide an alternative to what were exploitive norms. When a person is caught in a cycle of poverty, they may become trapped in the system, particularly since large banking institutions have historically ignored people without assets or credit histories, who are just starting out and who may not have already proven themselves. Most banks prefer to lend large sums of money that represent a greater profit margin and are set up only for large loans in order to make a profit themselves. And even making it more challenging, people at the bottom of the economic scale worldwide have had to rely on moneylenders charging usurious terms and interest rates to obtain funds to plant the next crop, buy inventory of new equipment, or upgrade a business in any way. Institutions such as the Grameen Bank and their affiliates are offering another approach. It’s one that has significantly impacted millions of people.

As Dr. Yunus described in an exclusive interview with Yoga Gives Back in May, 2009, “We started in 1976, and today within Grameen Bank in Bangladesh, eight million people borrow micro loans, ninety-seven percent of them women.” This represents an enormous potential for change and empowerment that just did not exist on a large scale in this form prior to 1976.

There is a social cycle in economics, and Dr. Yunus explained this: “Poverty is not inside the person. Poverty is forced from outside. Poor people are as capable [a] human being as anybody else. They have the same power and energy, same potential. But they are denied such facilities. They cannot express themselves. Money is one of the most important items missing in their lives. You need a dollar to catch a dollar. You cannot catch a dollar with an empty hand. So, that first dollar, nobody has given to her. So she remains dependent on someone else. She has to be hired, to slave; she has to work to make food available on the table. What we have done, we have put that first dollar into her hands as a banking proposition. Conventional banks never come to the poor people. They go to rich people to make more money. The person who does not have a dollar – she cannot get it. So we did it. We did it in a way that is affordable to her. Because we do not insist on collateral. There is no collateral.”

While that may seem like a radical concept, the Grameen Bank has proven that their success is much more than ideological. Dr Yunus cited statistics for us, “The repayment rate is almost 100%, without collateral or anything. This is the strength of microcredit which is now spread all over the world. There are by now at least 150 million borrowers in the world today. Bu it is still very small comparing to the need. We need more microcredit organizations in the world so that more people can be reached.”

Yoga Gives Back is a 501(c)(3) nonprofit organization begun in LA, with the goal to provide a way for Western Yoga practitioners to give back to India, the birthplace of Yoga, which has given us so much. We’re heeding Dr. Yunus’ call to reach more people through expanded opportunities for and awareness of microcredit and have targeted India and Indian families, women, and would-be entrepreneurs, who would be otherwise stuck in the cycle of poverty that Dr. Yunus described. Yoga Gives Back supports microfinancing operations in India, through the Grameen Foundation, headquartered in Washington, DC. Donations go directly to Grameen Koota, Bangalore, South India and our YGB awareness campaign focuses on the real stories of how poor women are changing their lives with small loans from Grameen Koota.

Ms. Vinatha M Reddy

Grameen Koota was started by visionary teacher and philanthropist, Ms. Vinatha M Reddy (pictured, above) in 1999, who learned about Nobel Peace Recipient Dr Muhammad Yunus’ microfinancing and immediately began exploring ways of replicating his work in her hometown. In 2000, she started providing small microcredit loans, averaging $25.00 a month, to fifty local women. Today, Grameen Koota’s work is reaching out to over 280,000 women in Bangalore, Mysore and many areas of Karnataka state, in South India, making real impact on these women’s lives as well as on the local economy.

Yoga Gives Back

The Los Angeles-based Yoga Gives Back has a worldwide reach and began out of the inspiration and dedication of my Yoga mentor Joel Bender and me. Our group has suddenly started growing almost daily and our mission is shared by a quickly expanding and loving Yoga community.

When I was growing up in Japan, which is a very middle-class society, I had never experienced or seen any real poverty, especially growing up in Tokyo in 1960s and 1970s, when Japan's post-war economic miracle was taking place. Then, I had a chance to live in Brazil in the late 1970s for two years, where as a teenager, I saw the divide between poverty and wealth, the reality of the real slums, kids on the streets begging every time you stopped the car at the traffic light, all very much like India. Social injustice hit me hard.

Once I started Yoga practice and feeling my life being so enriched by it , I felt a need to use my resources to help others. I was producing a documentary on Social Entrepreneurship and learned about microfinancing. I shared this information with Joel [featured in the teacher profile in this month’s issue of LA YOGA] who had been looking for the way he could give back to India since his first visit there – so we teamed up.

When I think about the growth of Yoga Gives Back thus far, I give a lot of credit to the entrepreneurship and volunteer spirit of Americans, willing to embrace and support a new grass roots campaign like ours.

Kayoko Mitsumatsu, co-founder of Yoga Gives Back, is a documentary filmmaker whose films deal with social justice issues, including First They Killed My Father a memoir of a Cambodia’s Killing Fields’ survivor.

A Life Changing Story of Microcredit: Jayashree

Jayashree

Jayashree lives in the suburbs of Bangalore and is married and the mother of two children. We visited her at her humble dirt floor one room home for the first time in 2007. We were touched by her warm smile and most generous hospitality, serving us hot tea and cookies.

Jayashree was born into a very poor family in Bangalore. When she was a child, her family’s financial situation became so severe that she had to drop out of school and work at a garment factory. She toiled throughout her childhood and after she got married at fifteen, her meager earnings had to support her ailing in-laws. She had two children. Her husband’s rickshaw business was not enough to pay her sons’ education or secure food for the family.

In 2007, Jayashree learned from her neighbors about Grameen Koota’s microcredit program and applied for her first loan. She was granted a first loan of 7,000 rupees ($175), and immediately bought her husband’s auto rickshaw. Owning their own rickshaw business increased their income significantly.

Jayashree was able to pay back her entire loan in one year and became eligible for her second loan in 2008. Having proven her diligence, her second loan amount doubled to 15,000 rupees ($375). This time, she bought a sewing machine and started stitching bags. The family’s earnings have now tripled and she is earning 150 rupees ($3.75) a day. In addition, she opened a small shop next to her house to sell her products which is earning her an additional 100 rupees ($2.50) a day.

She is sending her elder son to a medical school. Her son dreams of becoming a doctor and thanks his mother’s business for providing his education, their own home and daily food.

To participate in a Yoga practice where the proceeds support Yoga Gives Back and directly impact the transformation of not only your own life, but that of someone in India, start your Thanksgiving week at Yogaglo, Sunday, November 22, 10:00 A.M. - 12 noon. Some of the teachers include John Sahakian, Felicia Tomasko, Alexandra Aiken and Ally Hamilton; more to be announced. Yogaglo.com; yogagivesback.com.

For more information on Yoga Gives Back or to host a Yoga Gives Back class at your own studio or location, visit: yogagivesback.org or contact yogagivesback@earthlink.net.

Going To The Dogs [via Laurie Dressman]

Buddy Greene at Carnegie Hall [via Jock Miller]

Necessity Is The Mother Of Invention

HAPPY NEW YEAR - YEAR OF THE WATER DRAGON