Why it's so hard to make healthy choices

Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.


David Asch · Behavioral economist, health policy expert

David Asch advances individual and population health by improving the way physicians and patients make decisions in health care and in everyday life.

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